Hey, it's Robert Gerace here... CEO of Every Store Perfect
What if I told you…
that you could literally double the amount of cash…
you have left over at the end of every month?
So how do you get that?
How does a retailer consistently increase margin?
Well, two things actually…
… increasingly perfect stores…
.. and increasingly perfect associates…
So let’s break this down…
FIRST you have to have one or more stores…
that are filled with the products and services your customers actually want.
And it all needs to be…
attractively set…
in such a way that your customers…
can easily find and purchase those products and services.
(We call the process of making that happen: retail execution management).
And we call the result: store perfection.
But if you stop there…
you’re leaving half your margin on the table.
Because what would happen…
If you actually trained all associates…
to become experts
in sales…
in customer service…
and your culture of accountability…
or, put another way…
to deliver consistently perfect shopping experiences?
(We call that associate perfection)
And if you could achieve…
store perfection
and…
associate perfection
And all that perfection resulted in…
more often than not…
your customers being…
directly helped to solve their entire problm?
And what if that strategy…
resulted in an average of one or more…
add-on sales per shopper?
Well, I’ll tell you what would happen.
You’d double your margin.
In fact this is so simple you’re not going to believe it — but I’m going to give you a spreadsheet that proves it.
Because, if you can manage to increase…
foot traffic by 20%…
number of visitors converting to customers by 20%…
Average basket by 20%…
And average margin by 20%…
You will literally DOUBLE your margin.
And THAT is what ESP does to help retailers…
We help you set and keep a perfect store…
… gain clear visibility of how every store falls short of perfection at all times…
… assign tasks to close the gap between what you want and what you have…
… communicate those tasks accurately, and efficiently…
… manage store workload to balance operations and sales…
…and gain store and shelf level compliance against tasks…
… resulting in every store having products your customers actually want…
… merchandised for maximum sales…
And how do those things contribute to increasing traffic, conversions, basket, and margin by 20%?
By creating the perfect potential for sales.
Because you’ll ensure that what is in your store closely matches what your customers want…
And… that the store is spring loaded to move those products into your customers’ basket
… and the way we do that…
is with our retail execution cloud…
But again, that’s only half the solution… because…
And in addition…
We help you train and maintain a perfect workforce…
… who become experts in the 7 steps of the retail sale…
… and who solve every customers’ entire problem…
.. with more of your high margined products than the customer planned to buy…
… and do with a heat of service…
… so your customers will love you…
And how do those things contribute to increasing traffic, conversions, basket, and margin by 20%?
By leveraging the perfect potential for sales (your perfect stores)
and accelerating that potential with associates that ensure customers walk out with way more than they planned…
and are happy for doing so…
… they will come back — and tell others (increasing your traffic)
… they will buy more on every trip (increasing your conversions and basket)
… add on sales by trained associates will dramatically increase average margin
And we create that leverage…
We accelerate that potential…
by daily 3-5 minute video drip training of every associate…
with our sales, service, and culture training cloud.
Want to learn how this can work for you? .
It’s all here in this site.
